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Privacy Policy

Privacy Policy

This privacy policy explains how Legalcraft (“we”, “us” or “our”) collects, uses and protects personal information when you visit and interact with this website.

We are a UK-based PPC agency providing pay-per-click advertising services to law firms.

For the purposes of UK data protection law, Legalcraft is the data controller for the personal information described in this policy.

If you have any questions about this policy or how we use your personal information, please contact us at enquiries @ legalcraft.co.uk

Information You Provide to Us

If you contact us through this website, we may collect the information you provide, such as:

  • your name;

  • your email address;

  • your telephone number;

  • the law firm or organisation you work for; and

  • any other information you include in your enquiry.

We use this information to respond to your enquiry and communicate with you about the services you have asked us about.

Our lawful basis for using this information will generally be our legitimate interests in responding to enquiries about our business and services. In some circumstances, processing may also be necessary in order to take steps at your request before entering into a contract.

Information Collected When You Visit Our Website

Some technical information may be processed automatically when you visit our website. This can include information such as your IP address, browser and device information.

This information may be processed by our website hosting or technical service providers where necessary to operate, maintain and protect the website.

We also use Google Analytics and Google reCAPTCHA, as explained below.

Google Analytics

We use Google Analytics to understand how visitors use our website and to help us improve it.

Google Analytics may collect information such as:

  • the pages you visit;

  • how you arrived at our website;

  • how long you spend on different pages;

  • how you interact with the website;

  • your device and browser type; and

  • approximate geographic information.

Google Analytics uses cookies and similar technologies to collect information about website usage.

We will only use Google Analytics where you have given the required consent through our cookie consent mechanism. If you do not consent to analytics cookies, you can still use our website.

Google Analytics is provided by Google. Information collected through Google Analytics may be processed by Google in accordance with its own privacy policies and terms.

Google reCAPTCHA

We use Google reCAPTCHA v3 to help protect our website and forms from spam, abuse and automated submissions.

reCAPTCHA works by analysing interactions with our website to help determine whether activity is likely to have been carried out by a person or an automated system. As part of this process, Google may collect and process technical and usage information relating to your device and interaction with the website.

We use reCAPTCHA for website security and fraud and abuse prevention. Information processed through reCAPTCHA may also be processed by Google in accordance with Google’s privacy policies and terms.

Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Some may be necessary for the operation and security of the website, including technologies associated with protecting our forms from spam and automated activity.

We also use Google Analytics cookies to help us understand how visitors use our website. Google Analytics will only be activated in accordance with the applicable consent requirements.

You can manage your analytics preferences using the cookie consent options provided on our website.

More information about the cookies and similar technologies used on this website is available in our Cookie Policy.

Sharing Your Information

We do not sell personal information collected through this website.

We may share or allow access to personal information where necessary with service providers that help us operate, secure and maintain the website and our communications, such as our website hosting, IT and email providers.

Information may also be processed by Google in connection with our use of Google Analytics and Google reCAPTCHA.

We may disclose information where required to do so by law.

International Transfers

Some of the service providers used in connection with our website, including Google, may process information outside the United Kingdom.

Where personal information is transferred outside the UK, appropriate safeguards will be used where required by UK data protection law.

How Long We Keep Your Information

We keep personal information collected through the website only for as long as reasonably necessary for the purpose for which it was collected.

Information submitted as part of an enquiry may be retained for a reasonable period so that we can respond to the enquiry and deal with any subsequent communication.

Information collected through Google Analytics is retained in accordance with the retention settings we have selected within Google Analytics.

Your Rights

UK data protection law gives you certain rights in relation to your personal information. Depending on the circumstances, these may include the right to:

  • ask for a copy of the personal information we hold about you;

  • ask us to correct inaccurate or incomplete information;

  • ask us to delete your personal information;

  • ask us to restrict how your information is used;

  • object to certain uses of your personal information;

  • request the transfer of certain personal information; and

  • withdraw consent where we rely on your consent.

These rights do not apply in every circumstance.

If you would like to exercise any of these rights, please contact us at enquiries @ legalcraft.co.uk.

Security

We take appropriate measures to protect personal information collected through our website against unauthorised access, loss, misuse or disclosure.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

Links to Other Websites

Our website may contain links to websites operated by other organisations. We are not responsible for the privacy practices of those websites. You should review their privacy information separately if you visit them.

Complaints

If you have concerns about how we use your personal information, please contact us so that we can try to resolve the issue.

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

Further information about your rights and making a complaint is available from the ICO website.

Changes to This Policy

We may update this privacy policy from time to time, for example if the way our website operates changes.

The latest version will be published on this page and the date at the top of the policy will be updated.

Contact Us

If you have any questions about this privacy policy or how personal information collected through our website is used, please contact: enquiries @ legalcraft.co.uk.